Among the notable contenders for the old PALCO/MAXXAM assets before the bankruptcy court was Mr. Archie Aldis “Red” Emmerson, billionaire-owner of another industrial timber giant, and now truly the last of its kind in California, Sierra Pacific Industries. Emmerson himself has never met a tree that he didn’t prefer horizontal and on a log truck heading to a mill.
Nearly two-decades of civil unrest and constant conflict on California’s North Coast was part of the battle to protect the last of the remaining old growth redwoods on private lands. As a result of the fight against liquidation logging and, “logging to infinity,” of other now long-gone industrial timber giants like the Louisiana-Pacific Corporation and Georgia-Pacific Corporation in Mendocino County, the bankruptcy court, and some would say, the State of California itself, had no further appetite for a continuation of the strife that would almost certainly arise if the old PALCO/MAXXAM assets were awarded to Red Emmerson and SPI.
Enter here another competitor for the old PALCO/MAXXAM assets, organized under a conglomeration of interests known as Marathon. The Marathon group was organized by the San Francisco-based Fisher Family, (who also own the Gap, Old Navy and the Banana Republic), in the same manner and by the same financial interests as the entity that eventually bought out the old LP assets in Mendocino County a decade earlier, out of which was born the Mendocino Redwood Company. Eventually, the Marathon/Fisher group were awarded the old PL/MAXXAM assets in the bankruptcy and reorganization, out of which, Humboldt Redwood Company was born.
Several promises were made by the Marathon/Fisher contingent before the court as part of the bankruptcy, award, and re-organization of the old PL/MAXXAM assets that at the end of the day had EPIC and many others supporting the Marathon/Fisher group over Emmerson and SPI.
First, the group promised to harvest no more than 50-million board-feet of timber per-year off the property for the first decade of HRC’s ownership and management. The old PALCO/Maxxam lands had been extensively liquidated and mis-managed during the Hurwitz era that saw intensive clearcutting, endless mazes of roads and skid-trails built hastily and with reckless disregard for the landscape. The Marathon/Fisher group that eventually created HRC knew the landscape it was purchasing was in a state of damage and disrepair, and the promise before the court reflects this knowledge and understanding.
The group that is now Humboldt Redwood Company also promised to not harvest old growth and to abandon traditional even-aged silvicultural systems like clearcutting. Perhaps most importantly, the company promised, and indeed initially demonstrated a very different approach to relationships with a fractured and divided community, particularly environmental interests and forest defenders.
The stories of Mike Jani and others from the company going out into the forest to greet tree-sitters and others to encourage them to come down, or take down their blockades, and to desist with resistance, with promises that HRC was different and a brand-new day had dawned are relatively well-known and remembered.
For HRC, this temerity and community credibility and cache’ could have carried the company for many decades, had the behavior it illustrated continued to match the talk and promises before the bankruptcy and reorganization court. Sadly, the company seems to simply have become inpatient, and the not-so-subtle reorganization of the HRC local decision-making hierarchy where Mike Jani fell into the background, and former employees of Red Emmerson and SPI were brought in to run the show and tighten up the ship.
A little over a decade after the awarding of the old PL/MAXXAM assets to what is now HRC there are numerous indicators of alarm and concern. First, in the wake of the PL/MAXXAM era, there were two only two watersheds in which HRC could voluntarily step into snares and begin to erode the cache’, credibility, and trust it had initially worked to build. These are Elk River, and the Rainbow Ridge area of the Mattole.
In Elk River, instead of working diligently with war-torn residents and other interests to give the heavily-impacted watershed a much-needed break from industrial-scale logging, HRC has taken a page, and then some, right out of the PL/MAXXAM playbook and began to execute it. HRC has fought, battled, argued, disavowed, and whined incessantly about the absolute imperative, necessity and “right,” to log in Elk River.
In a case of Deja vu, HRC even hired, and still retains, the very same attorney once used by the old PL/MAXXAM to fight with the Regional and State Water Boards and conservation interests, using the very same, exact, tired old arguments that have been proven wrong in state courts over and over again for a decade and a half. Even as recently as June 19, HRC and its attorney were before the Regional Water Board fighting tighter water quality controls in Elk River, whining about the burden of regulation and claiming “takings,” of its property.
In the Mattole, HRC not voluntarily stepped into snares, but set those snares for itself, and brazenly appears to be thumbing its nose at EPIC, the Lost Coast league, and others as it purposefully stomps its way into metal-toothed pelt-mammal traps. HRC has stubbornly refused to engage with and work out a collective solution to the conflict over the forests in the Mattole, despite many-a promises made and warm-and-fuzzy conversations had over dog-and-pony show field tours and beer-and-pizza wooings.
Today, HRC operates in a black-box, even for regulatory agencies like the California Department of Forestry. HRC operates under a plan approved for PL/MAXXAM by CAL FIRE when it became clear that EPIC’s lawsuit against the state’s approvals that were part of the 1999 Headwaters Agreement would prevail, which it eventually did. 11-years after assuming ownership, HRC operates under a plan that would allow it to harvest as much as 150 million board-feet of timber off the property using primarily clearcutting as the method.
And, 11-years later, where once HRC employees were in the forest, talking tree-sitters down and encouraging forest defenders to dismantle their blockades, HRC is instead ferociously logging in the Mattole, using private paramilitary security goons to chase, harass, starve-out and intimate tree sitters and forest defenders, while Mattole watershed elders and others get arrested by both private security goons and the Humboldt County Sherriff’s Department.
We have been told for over a decade about how HRC is and would be different, and that a brand-new day had dawned. Today, I sit at my desk contemplating if we have a case of “same as it ever was,” or, “meet the new boss, same as the old boss,” and feel quite discouraged.