Green Diamond Exposed as National Case Study in “Greenwash”



We felt it was urgent to share the newest images of Green Diamond forest destruction with the broad community of people all around the state, the country, and the world that have communicated their interest in protecting the redwood temperate rainforests of the North Coast of California.

The photos rapidly caught the attention of our friends and colleagues at ForestEthics. ForestEthics is spearheading a national campaign to expose the “greenwash” of the Sustainable Forestry Initiative (SFI) certification scheme. When we told them our story of Green Diamond’s SFI certified redwood forest destruction, the team at ForestEthics was, without a better way of saying it, absolutely disgusted. They decided to turn that disgust with SFI certified redwood forest destruction into action, and promptly published an action alert that features Green Diamond’s SFI certified clearcuts as a national case study in “greenwash.” 


Check out the ForestEthics blog and their new action — Seeing Red: Green Diamond and SFI Greenwash Forest Destruction — and stay tuned for more news from EPIC’s Industrial Forestry Reform Program.